d. Text Book

TEXT BOOKS

1. Bovee & Arens; Contemporary Advertising, IRWIN Inc.

REFERENCE BOOKS

                1. Bovee, Thill, Dovel, Woo; Advertising Excellence, The McGraw Hill Inc.

                2. Wright M:G; Advertising, McGraw Hill Inc.

                3. Wilmshurst & Mackay; The Fundamentals of Advertising, Butterworth   Heinemann