c. Learning Outcomes

By the end of this course students should be able to:

1. Understand key principles of branding

2. Explain branding concepts and ideas in their own words

3. Understand and conduct the measurement of brand equity and brand performance

4. Practically develop a brand, including positioning and communication

5. Prepare a professional, logical and coherent report in the form of a brand audit.

6. Deliver an oral presentation in a professional, engaging manner

7. Develop an argument and express themselves clearly in both written and oral communication

8. Consider ethical issues.