Text Book/case studies/readings

  • Principles of Management by Stephen Robbins

Robbins, S. P., & Coulter, M. (2007). Principles of management. Translated by Seyyed Mohammad Arabi and Mohammed Ali Hamid Rafiee and Behrouz Asrari Ershad, Fourth Edition, Tehran: Office of Cultural Studies.

  • Principles of Management by Bovee
  • Cole, G. A. (2004). Management theory and practice. Cengage Learning EMEA.
  • Poole, M. S., & Van de Ven, A. H. (1989). Using paradox to build management and organization theories. Academy of management review14(4), 562-578.
  • Miles, J. A. (2012). Management and organization theory: A Jossey-Bass reader (Vol. 9). John Wiley & Sons.

 

Case Studies for presentations

  • First – Managing external influences
  • Amway – The role of stakeholders
  • Skoda – SWOT analysis in action at Škoda
  • asos.com – Strategic growth in the fashion retail industry
  • intel – Using innovation to create competitive advantage
  • Wilkinson – Marketing strategy for growth
  • Davis – Growing a company by international acquisition