Introduction to Managerial Finance: The role of Managerial Finance, The Financial Market Environment

Chapter 1 established the primary goal of the firm—to maximize the wealth of the owners for whom the firm is being operated. For public companies, value at any time is reflected in the stock price. Therefore, management should act only on those opportunities that are expected to create value for owners by increasing the stock price. Doing this requires management to consider the returns (magnitude and timing of cash flows), the risk of each proposed action, and their combined effect on value.

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