Lesson Plan

 

Week

Topics and Readings

1

Retail Marketing Management
Introduction to Retailing                                            

Types of Retailers

2

Global Retailing
Consumer Buying Behaviour in Retailing
Retail Marketing

3

Retail Marketing Strategy
Retail Marketing Strategy
Financial Strategy

4

Retail Location Strategy
Retail Site Location Strategy

5

Retail Marketing Mix-Product
Product Category Structure and Management

6

Merchandise Management

7

Merchandise Planning Systems

8

Buying Merchandise

9

Retail Marketing Mix-Price and Distribution
Retail Pricing

10

Distribution

11

Multi-Channel Retailing

12

Supply Chain Management and Information Systems

13

Retail Marketing Mix-Promotion
Retail Communication Mix

14

Customer Relationship Management

15

Store Layout, Design, and Visual Merchandising

16

Customer Service in retailing