Color schemes Color effects Color families and application Color contrast

Color is the characteristic of visual perception described through color categories, with names such as red, orange, yellow, green, blue, or purple. 

color scheme is the choice of colors used in design for a range of media.

Color families are divisions of the color wheel into three types of colors: Warm colors. Cool colors. Neutral colors.

Color psychology is the study of how colors affect human behavior, mood, or physiological processes. Colors are thought to influence our buying choices, our feelings, and even our memories.Companies choose colors that they believe will motivate customers to buy their products and improve brand awareness.

Color Contrast is the difference in luminance between two adjacent colors or overlaid colors (foreground / background).