(E) PPT/Handouts

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ch-01-defining-marketing-for-the-21st-century.ppt (2.53 MB )

ch-02-developing-marketing-strategies-and-plans.ppt (2.75 MB )

ch-03-collecting-information-and-forecasting-demand.ppt (2.81 MB )

ch-04-conducting-marketing-research.ppt (2.18 MB )

ch-05-analyzing-consumer-markets.ppt (1.21 MB )

ch-06-analyzing-business-markets.ppt (2.78 MB )

ch-08-identifying-market-segments-and-targets.ppt (0.65 MB )

ch-09-creating-brand-equity.ppt (7.38 MB )

ch-10-crafting-the-brand-position.ppt (3.02 MB )

ch-11-competitive-dynamics.ppt (3.51 MB )

ch-13-setting-product-strategy.pdf (0.57 MB )

ch-14-designing-and-managing-services.pdf (0.86 MB )

ch-16-developing-pricing-strategies-and-programs.pdf (0.64 MB )

ch-17-designing-and-managing-integrated-marketing-channels.pdf (0.90 MB )

ch-18-managing-retailing-wholesaling-and-logistics.pdf (0.68 MB )

ch-19-designing-and-managing-integrated-marketing-communication.ppt (2.97 MB )

ch-20-managing-mass-communications-advertising-sales-promotions-events-and-experiences-and-public-relations.ppt (3.65 MB )

ch-22-managing-personal-communications-direct-and-interactive-marketing-word-of-mouth-and-personal-selling.ppt (3.08 MB )

ch-23-managing-a-holistic-marketing-organization.ppt (2.35 MB )