Detailed Lesson Plan for Each Lecture
Weekly Lecture Plan
|
|
|
|
|
|
|
Lecture No |
|
Topic To be Discussed |
|
1 |
|
Introduction: Strategic management |
|
|
2 |
|
Definition and process, nature of strategic decisions |
|
|
3 |
|
The strategy managers: the role and tasks |
|
|
|
|
|
Strategy Formulation: Information Inputs: Operating |
|
4 |
|
environment scanning, |
|
|
|
|
|
Structural analysis of competitive forces, The Structure and |
|
|
|
|
performance |
|
5 |
|
of the industry as a whole. |
|
|
6 |
|
Strategy Formulation: Mission and Objective: |
|
|
|
|
|
Concepts: Mission, |
|
|
|
|
goals, objectives and targets, Mission development and statement, |
|
7 |
|
Relationship |
|
|
|
|
|
The strategymaking |
|
|
|
|
hierarchy, corporate strategy, Functional strategies, operating strategy, |
|
|
|
|
factors shaping |
|
8 |
|
strategy. |
|
|
|
Mid Term Exam |
|
|
|
|
|
|
|
|
|
|
|
Action Plan Choice: The generic competitive strategies, the offensive |
|
|
|
|
strategic |
|
9 |
|
postures, |
|
|
10 |
|
the defensive strategic postures, corporate diversification strategies |
|
|
|
|
|
Strategies |
|
|
|
|
Evaluation and Selection: Evaluation models, Growth share matrix |
|
11 |
|
(GSM), |
|
|
|
|
|
General electric’s |
|
|
|
|
stop light grid, Life cycle analysis, Gap analysis, Directional policy |
|
|
|
|
matrix (DPM), Selection |
|
12 |
|
models and contexts. |
|
|
|
|
|
|
|
Function Strategy Formulation: Selection of functional areas, |
|
|
|
|
|
|
Formulation |
|
13 |
|
|
|
of functional objectives, Formulation of functional action plans |
|
|
|
|
|
|
|
Strategy Implementation: |
|
14 |
|
|
|
Analyzing strategy-change, Analyzing organizational structure, |
|
|
|
|
|
|
|
Analyzing organizing culture, |
|
|
|
|
|
|
selecting an implementation approach. Strategic Control: The strategic |
|
15 |
|
|
|
control process |
|
|
|
|
|
|
|
A Case |
|
|
|
|
|
|
Analysis Framework: Diagnosis and record of the current situation, |
|
|
|
|
|
|
Identification and record of |
|
16 |
|
|
|
the strategic issues and key problems. |
|
|
|
Final Term Exam |
|
|
|
|
|
|
|
|
|
||
|
Facilities Required |
|
|
Multimedia/lab etc |
||
|
|
|
|
|
|
• G. Johnson & K. Scholes: Exploring Corporate Strategy, Prentice |
|
|
|
|
|
|
Hall.(Latest Edition) |
|
|
|
|
|
|
• Wheelen: Strategic Management(Latest Edition) |
|
|
|
|
|
|
• Fried. R. David: Strategic Management, Prentice Hall.(Latest |
|
|
|
|
|
|
Edition) |
|
|
|||||
.jpg)