Detailed Lesson Plan for Each Lecture

Weekly Lecture Plan Lecture No Topic To be Discussed

1 Introduction to Business Research: Business Research: Definition & Nature, The Scientific Method

2 The Business Research Process, Errors in Business Research. Research Design and Data Sources

3 Types of research and research designs, Primary data and its sources, Secondary data and its sources

4 Data Collection Procedures: The Measurement Process, Concepts of validity and reliability, The casual design procedures

5 Data Collection Methods, Observation, Documentary-Historical Method, The Survey Method, Data Collection Instruments: Questionnaire, Interview and Scheduling, Problems in Data Collection

6 Sampling: Sampling Concepts, The Sampling Procedures (Types of Sampling), Determining a sample size & Selection of sample. Data Processing And Analysis:

7 Basic concepts of data processing: Computer representation, Data Matrix, Data Storage Data Processing 

8 Editing, Coding, Handling Blank Responses, Coding, Categorization, Converting, Weighting, Storing etc., Alternative processing flows

9 University data analysis, Measurement of central tendency, Measurement of dispersion, Hypothesis Testing, Bavaria data analysis

10 Linear Correlation, Simple Regression, The Chi-Square Test, The Cross-Tabular Tables, Elaboration of relationships, Multivariate data analysis: Interdependence Methods, Factor analysis

11 Cluster analysis, multidimensional analysis, Multivariate data analysis: Dependence methods, Multiple Regressions, Analysis of Variance & Covariance

12 Discriminate analysis.

13 Research Project Proposal: Rationale for the study defining the problem, Research Objectives, Information needs

14 Research design, Data collection procedure, Data processing & analysis

15 Research Team and its profile,

16 Budget, Time Table