g. Lesson Plan

Weekly Lecture Plan

Lecture No

Topic To be Discussed

1

Introduction: Marketing in Changing World: Creating Customer Value and Satisfaction.

2

Strategic Planning and the Marketing Process

3

Global Marketing Environment; Marketing Research and Information Systems

4

Consumer Markets and Consumer Buyer Behaviour,

5

Business Markets and Business Buyer Behaviour

6

Marketing Segmentation, Targeting Strategies

7

Positioning and Differentiation Strategies

8

Individual Product decisions. Product line and Product Mix decisions.

Mid Term Exam

9

Branding Strategies and service marketing

10

New Products Development and Product Life-Cycle Strategies;

11

Pricing Products: Pricing Considerations and Approaches

12

Pricing Strategies

13

Marketing Channels and Logistics Management: Delivering Customer Value.

14

Retailing and Wholesaling

15

IMC, Promotion/Communication Mix

16

Building Lasting Customer Relationships