Week 11 & 12: Qualitative research: in-depth interviewing and projective techniques
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Course Material
- Week 9 & 10: 52 Types of Marketing Strategies By BJ Bueno and Scott Jeffrey
- Week 8: Limitations of Market Segmentation
- Week 7: Introduction and Purpose of Advertising: Media and advertising
- Week 5 & 6: APPLICATIONS OF SOCIAL PSYCHOLOGY & COGNITIVE PSYCHOLOGY IN ADVERTISING
- Week 3 & 4: Value Added Marketing and Marketing Functions
- Week 2: Marketing mix and market & economic system
- Week1: Creativity in Advertising or how to Create an Effective Advertisement
- Week 11 & 12: Qualitative research: in-depth interviewing and projective techniques
- Week 13 & 14: Presentations
- Week 15 & 16: Revision and discussions
- Chapters 10
- Department Psychology
- Teacher
Dr. Mohsin Atta
