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Marketing Research (BMKT 407) BBA (2016-2020) 8th Semester (Regular+Self Support)
d. Text Book

d. Text Book

Marketing Research By Naresh K Malhotra 7th Edition

Course Material

a. Introduction to Course
b. Course Pre-Requisite
c. Learning Outcomes
d. Text Book
e. PPT/Handouts
f. System of Evaluation
g. Lesson Plan
h. Date and Time of Class

Chapters 8
Department Noon Business School
Teacher Mr. Faheem Ather Haqqani

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