DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
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Course Material
- Brands & Brand Management
- Customer-Based Brand Equity
- Brand Positioning & Values
- CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
- DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
- INTEGRATING MARKETING COMMUNICATIONS TO BUILD BRAND EQUITY
- DEVELOPING A BRAND EQUITY MEASUREMENT AND MANAGEMENT SYSTEM
- BRANDING AND MARKETING PROMOTION STRATEGIES (Part II)
- DESIGNING AND IMPLEMENTING BRANDING STRATEGIES
- Chapters 9
- Department Noon Business School
- Teacher
Rao Naveed Iqbal
