Lesson Plan
Week 1. Introduction
Week 2. Company and marketing strategy, Assignment
Week 3.The marketing environment
Week 4.Managing marketing information, Assignment
Week 5.Consumer markets and consumer buyer behavior, Assignment
Week 6.Customer driven marketing startegy
Week 7.Product, Service and Branding strategy
Week 8. Product, Service and Branding strategy
Week 9.New Product Development, Assignment
Week 10. Produc life cycle strategy
Week 11.Pricing strategies, Assignment
Week 12.Promotion Strategy, Assignment
Week 13 Marketing Channel, Assignment
Week 14. Retailing and wholeselling
Week 15. Communicatig customers.
Week 16. Promotion strategies
Course Material
- Chapters 8
- Department Statistics
- Teacher
Amna Jamil
