Week 3-4: Descriptive Methods: Survey Research

USES OF SURVEYS 
CHARACTERISTICS OF SURVEYS 
SAMPLING IN SURVEY RESEARCH 

Basic Terms of Sampling
Approaches to Sampling
SURVEY METHODS 
Mail Surveys 

 

Personal Interviews 
Telephone Interviews 
Internet Surveys 
SURVEY-RESEARCH DESIGNS 
Cross-Sectional Design 
Successive Independent Samples Design 
Longitudinal Design 
QUESTIONNAIRES 
Questionnaires as Instruments 
Reliability and Validity of Self-Report Measures 
Constructing a Questionnaire 
THINKING CRITICALLY ABOUT SURVEY RESEARCH 
Correspondence Between Reported and Actual Behavior

Correlation and Causality