Week 15: Unique Marketing Issues
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing)
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Course Material
- Week 1-2: Introduction to Entrepreneurship
- Week 3-4: Recognizing Opportunities and Generating Ideas
- Week 5-6: Feasibility Analysis
- Week 7-8: Industry and Competitor Analysis
- Week 9-10: Writing a Business Plan
- Week 11-12: Developing an Effective Business Model
- Week 13-14: Preparing the Proper Ethical and Legal Foundation
- Week 15: Unique Marketing Issues
- Week 16: Getting Financing or Funding
- Chapters 9
- Department Economic (SCB)
- Teacher
Mr. Naik Muhammad Khan
