Week-14 Adoption and diffusion of agricultural innovations
ADOPTION & DIFFUSION OF INNOVATIONS
Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. It is a special type of communication, in that the messages are concerned with new ideas.
An innovation is an idea, practice or object that is perceived as new by an individual or other unit of adoption. The perceived newness of the idea for the individual determines his or her reaction to it. The "newness" aspect of an innovation may be expressed in terms of knowledge, persuasion or a decision to adopt.
Course Material
- Week-1 Introduction to Agri. Extension
- Week-2 Types of education, Extension, research and farmers linkages
- Week-3 Brief history/recent trends in agricultural extension
- Week-4 Characteristics and problems of Pakistani farmers
- Week-5 Organizational setup of agricultural extension in Pakistan
- week-6 Rural development, definition, Objectives, importance and indicators
- Week-7 Elements of rural development process
- Week-8 Rural development through agricultural extension work in Pakistan
- Week-9 Current issues and problems of rural development and extension work in Pakistan
- Week-10 Roles and duties of extension workers at various organizational levels
- Week-11 Extension programs and activities since 1947 to date in Pakistan
- Week-12 Role of communication and ICT in Extension and Rural Development work
- Week-13 Emerging trends of rural development in Pakistan Principles of effective extension work
- Week-14 Adoption and diffusion of agricultural innovations
- Week-15 Agricultural Technology and its application for Pakistani farmers
- Week-16 Basic concept of planning, monitoring and evaluation in Agricultural Extension
- Chapters 16
- Department College of Agriculture
- Teacher
Dr. Muhammad Yaseen
