Pharmacy Management and Business Methods take foundational management theories and concepts and translate them to the specific challenges faced by today’s pharmacy managers, regardless of the setting. This course will take an integrated didactic and active learning approach to tackle management issues faced by pharmacists such as personal resource management, personnel management, general operations management, special management skills, implementation of value-added services, and management applications in various practice settings.

COURSE LEARNING OUTCOMES:

 1. To define the general principles of business development & management and the role of communication in the marketing environment.
 2. To review the ethical perspectives of marketing and the importance of different marketing environments and processes.
 3. To develop Strategies for establishing a successful business & its marketing and tackling problems in the environment.

ASSESSMENT CRITERIA

1. Mid Exam: 30
2. Sessional:  20
3. Final exam: 50

CRITERIA FOR SESSIONAL MARKS:

1. Quiz: 02
2. Class activity:02

RECOMMENDED BOOKS:

1. Marketing Management, Millenium Edition by Philip Kotler
2. Pharmacy Management: Essentials for all practice settings by Shane P Desselle and David P Zgarrick
3. MANAGEMENT AND MARKETING IN PHARMACY Edited by Professor Z. Mnushko