Objectives:

This course is designed to develop the understanding of students on basic principles of advertising and its role in media and society. The media environment of 21st century basically revolves around the advertising revenues. The corporate and social world is also relaying on advertising for the promotion of their ideas, goods and services. So, in today’s world we can not denay the role of advertisers, advertising agencies and consumer. All persuits of advertising basically focusing on persuasive communication. The changes in technology also brought changes in the media messages and nature of media content which requires  understanding of principles and practices of advertising.

Learning outcomes:

At the end of this course students will be able to demonstrate the following:

1. a working knowledge of the Advertising Industry, can effectively research and analyse markets and apply practical skills and theory in developing, executing and evaluating advertising campaigns.
2. Be able to deal with team and deadline responsibilities, time management, decision making and delegation in a competitive team environment.
3. Be able to develop a targeted message and choose the most effective methods, style and channels to reach selected recipients.
4. Have a good understanding of social, ethical, legal and cultural obligations in both local and global advertisin