Objectives:

This course is aimed at introducing the students with basic concepts of conventional and emerging concepts of digital communication. Identify as well as compare and contrast the distinctions between the key concepts and methods of inquiry to analyze digital media technologies and develop their analytical skills to produce analysis of digital media and culture. This course further enables the students to understand the communication process, digital communication system and distinguish among various mass media.

Recommended Books:

• Baran, S. (2016). Introduction to Mass Communication: Media Literacy and Culture(10th ed.). New York: NY: McGraw-Hill Inc.
• Campbell, R., Martin, C., & Fabos, B. (2014). Media and Communication: Mass Communication in a Digital Age. New York: Bedford/St.Martin’s.
• Dominick, J. (2014). Dynamics of Mass Communication (12th ed.). New York: McGraw-Hill.
• Vivian, J. (2015). Media of Mass Communication. New York: Pearson Inc.
• Shah, M., H., Kausar, S., Yasmin, R., (2015). Dictionary and quick reference to Media, Mishal Publication.

  Assessment:

  Assessment Summary* (Subject to the University & Department’s policy)

  Assignments		%	Due
  1.	Assignments	10	Time to time
  2.	Mid-Term Exam	30	Mid of semester
  3.	Final term (test)	50/25**	End of semester
  4.	Assignments (Oral Presentations)/class participation	10	Time to time
  Total		100

  **Subject to the situation of COVID-19 and online or written exams.

  You will pass the course as long as you submit all pieces of work, make satisfactory efforts to attend and participate in class, and obtain a total mark grade of 50% or more for the course (i.e: you may fail any individual piece of work as long as your result is 50% or more subject to the University’s policy).