The success of a new product typically requires considerable resources and the likely hood for lackluster results or outright failure are far higher than anyone will admit. Because of this high risk of failure, it is important to know why product development is important to companies and consumers and why you should use the product development services of experts to make sure you get things right. Product development, is the life-blood of companies and societies. The first and most important reason for any new development is to provide new value to the customer. Many new products are simply an incremental improvement over the previous version with only some new features or slight faster performance.  New products and services are the lifeblood of any company. Society is well-served by the continuance of these companies from the employment of the individuals who work there (who are also consumers), and the support for society at-large in the form of taxation and charitable giving. Companies (and civilizations) have little choice but grow and improve if they want to move from survival to thriving. The new products and services created and provided by companies of all sizes provide the mechanism for this growth and improvement. Food Product development and service management requires students to assimilate and integrate the knowledge they have gained to work in teams with cooperating entrepreneurs and companies to develop products of interest.