PEDU-6201     Sports Management & Administration                                              3 (3+0)

This course is graduate level course of M.Sc. Physical Education. The aim of the course is to enable students to develop essential skill required in sports management and administration. In this course students will get the knowledge of management processes such as planning, directing, organizing, staffing and controlling, operations, strategies, total quality management and marketing. Students will get understanding of management and administration principles, various leadership styles and their practical applications, scope of the subject and career opportunities in various national and international sports organizations, fitness and sports industry. Students will learn structure and organizational hierarchy of various national and international sports organizations, various managerial positions and will enhance professional and communication skills to hunt appropriate job in job market effectively and efficiently. Students will be able to plan and organize sports events as a team leader and as a team member. Students will be able to apply research methods, and an understanding of the specific needs and norms of the sports organizations, fitness and sports industry.

Contents

1. Introduction to Administration and Management
2. Organization Structure and Designs
3. Human Resource Management
4. Facility Management
5. Financial Management
6. Inventory and Purchasing
7. Maintenance of Existing Facilities

Recommended Texts

1. Chelladurai, P., &Kerwin, S. (2017). Human resource management in sport and recreation (3rd ed.). Champaign, IL: Human Kinetics.
2. Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2018). Sport management: principles and applications (5th ed.). London, UK: Routledge.

Suggested Readings

1. Ruta, D., & Sala, I. (2018). HRM in Sport Organizations. In, Brewster C., Cerdin JL. (eds), HRM in Mission Driven Organizations (pp. 183-220). London, UK: Palgrave Macmillan.
2. Gentile, D. (2019). Athletic Administration for College, High School, Youth, and Club Sport.Burlington, MA: Jones & Bartlett Learning.
3. Lussier, R. N., & Kimball, D. C. (2019). Applied sport management skills(3rded.). Champaign, IL: Human Kinetics.
4. Pedersen, P. M., &Thibault, L. (2019). Contemporary Sport Management(6th ed.). Champaign, IL: Human Kinetics.

COURSE OUTLINE                                                                                    

Course Title:    Sports Management & Administration

Course Code: PEDU-6201

Credit Hours:  03

DESCRIPTION AND OBJECTIVES

This course is based on the managerial skills and knowledge.  This exposure prepares the students to become Professional in the field of Sports, for diversity of roles in the areas of Sports Marketing, Sports Financing, Facility Management and Planning. 

INTENDED LEARNING OUTCOMES

This course is designed to meet the needs of the students who are seeking a career in the areas of Sports and recreational organizations.  Students are able to address various issues and problems related to the Management and Administration of Sports Programs.

COURSE CONTENTS

1. Introduction to Administration and Management

• Scope and significance of administration & management.
• Types of managers / administrators.
• Qualities of good managers / administrators.
• Nature of management.

                        (a)    Planning                 (b)     Organizing                      (c)     Staffing

                         (d)    Directing             (e)     Controlling

1. Organization structure and designs

• Structure and designs of major sports organization of Pakistan.  Athletics, Hockey, Cricket, Football, Volleyball and Badminton
• Strategies and policies of sports organizations

1. Human resource management

• Introduction
• Supervision
• Establishment of policies
• Job description
• Job induction
• Job placement
• On job training
• Total quality control / total quality management (T.Q.M.)

1. Facility Management

• Types of facilities
• Types of Management
• T.F.M.P (Total Facility Management Package) includes

1. Planning:  Feasibility and need assessment, site selection, team building 
2. Administration: Facility scheduling, system analysis, evaluation and networking.
3. Operations:  Training and hiring Event management, ticketing and rentals, transportation and maintenance.
4. Marketing:  Promotion of the product, event procurement, licensing sponsorships, media and naming rights.

1. Financial Management

• Importance of fiscal management
• Accounting
• Budgeting and Analysis
• Fund raising

1. Inventory and Purchasing

• Purchase procedures
• Inventories
• Care of supplies and equipment
• Maintenance of existing facilities

READINGS

1. Hoye, R., Smith, A. C., Nicholson, M., & Stewart, B. (2018). Sport management: principles and applications. Routledge.
2. Chelladurai, P., & Kerwin, S. (2018). Human resource management in sport and recreation. Human Kinetics.
3. Lussier, R. N., & Kimball, D. C. (2019). Applied sport management skills. Human Kinetics.
4. Pedersen, P. M., & Thibault, L. (2018). Contemporary Sport Management. Human Kinetics.
5. Tortora, M. (2018). Sport Management and Sustainability Innovation Challenges. In Sports Media, Marketing, and Management: Breakthroughs in Research and Practice (pp. 301-313). IGI Global.

1. Ruta, D., & Sala, I. (2018). HRM in Sport Organizations. In HRM in Mission Driven Organizations (pp. 183-220). Palgrave Macmillan, Cham.
2. Gentile, D. (2019). Athletic Administration for College, High School, Youth, and Club Sport. Jones & Bartlett Learning.