DESCRIPTION & OBJECTIVES

In this course, students will learn about Graphic Design and their importance in business. They will also learn about branding and their Branding Strategies/fundamentals on how to launch a product, services, idea and etc. with the help of branding. During this course, they will also learn the use of the unique use of graphic software. Students will use these techniques according to the Graphic Design/Branding requirements in professional Fields.

READINGS

Notes will be given to the students so they can better understand the Graphic Design/Branding in professional manners

CONTENTS

• What is Brand?

• Introduction & Element of a Brand Vision

• Misconceptions about Brands

• The new rules of Brand Management

• Why consumers buy a certain Brand

• Brand Positioning

• Effective campaigns of successful Brands.

• Reach, Frequency

• Designing marketing campaigns to build brand equity

• Brand Strategies

• Brand Extension

• Positioning your Brand for success

ASSESSMENT CRITERIA

• Sessional:     20   (PowerPoint Presentations, Practical Assignments, and Homework)
• Mid exam:    30
• Final exam:  50

RULES AND REGULATIONS

Class attendance policy: 75% is compulsory