Instructor name: sundas sultan

Class: Bs. Graphic design

Semester: 7th

COURSE DESCRIPTION

This course includes the marketing concepts, theories and their uses in the real world. It also provide the knowledge about digital marketing and tell how to make business decisions.it also cover the marketing introduction, difference between brands, product and service. It provides awareness about the rise and fall of a brand and also tell about the brand positioning and competition. It covers all the direct and online marketing tools, matrixes and types etc.

LEARNING OUTCOMES

• Students are able to read understand and communicate all the marketing terms and tools
• Learn about the modern strategies and digital marketing tools
• Students are able to understand how a product and service are introduced priced advertised placed and promote in a real market.

​OUTLINES

1. To apply marketing theories and concepts to what marketers do in the real world.
2. To use marketing concepts to make business decisions.
3. To improve familiarity with current challenges and issues in digital marketing
4. How to capture the market and provide customer satisfaction.
5. How to use marketing tools to develop or introduced a New product.
6. Understand how to use digital marketing and media strategy.
7. Understand the major digital marketing channels
8. Explore the latest digital technologies

​RECOMMENDED books

• Principle of marketing by philip kotler and Gray armstrong 15th edition
• Principle of practices of marketing by jobber D. 4th edition, McGraw hills international
• Brand failure_the truth about the 100 biggest branding mistakes_ Matt Haig
• Managing human resources, McGraw Hill,1998

​RESEARCH PROJECT

Students will understand how marketing tools are used to promote a New product in graphics designing

ASSESSMENT CRITERIA

Sessional:20(10+10) assignment plus project

mid exam:30

final exam:50

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