Introduction of Course: Pakistan is an agricultural based economy and about two-third population lives in the rural areas. The role of agricultural extension in the sustainable development of rural areas has not been fully exploited to realize sustainable rural communities. An effective extension system of any country always plays very prime role in the developmental process. However, Pakistan is under heavy criticism for not making significant the impact on crop yields and for not bringing the desired positive changes in the rural livelihood. New initiatives in the form of decentralization and devolution; participatory approaches to extension, and the use of new information and communication technologies have been taken to improve the efficiency and effectiveness of the service. An extension system that could promote sustainable agriculture and address the rural development issues is in dire need.

Learning Outcomes:

At the completion of this course, the students will be able:

●       To define the concepts of agricultural extension and rural development 

●       To describe the principles of effective extension work

●       To study the organizational structure of agricultural extension in Pakistan

●       To study diffusion and adoption of agricultural innovations

●       To describe concepts of program planning and its importance in agricultural extension and rural development work

Recommended Books:

1.      Ray, G.L. 2006. Extension Communication and Management. Kalyani Publishers.

2.      Narasaiah, M.L. 2003. Approaches to Rural Development. Discovery Publishing House New Delhi (India).

3.      Ison, R. & Russell, D. (Eds.) 2004. Agricultural Extension and rural Development: Breaking out of Knowledge Transfer Traditions. Cambridge University Press.

4.      Bashir, E. (Ed.). 2005. Extension Methods (2nd Edition). National Book Foundation, Islamabad.

5.      Ison, R and David, R. 2000. Agricultural Extension and Rural Development: Breaking Out of Knowledge. Cambridge University Press.

6.      Leeuwis, C. and Van den Ban, A. 2004. Communication for rural Innovation: Rethinking Agricultural Extension (3rd Edition) Wiley-Blackwell.

Time Table:

Tuesday: 09:40-10:30; 10:30-11:20; 12:10-01:00; 02:00-02:50

Wednesday: 12:10-01:00; 02:50-03:40

Thursday: 08:50-09:40; 10:30-11:20

Friday: 10:30-11:20; 11:20-12:10; 12:10-01:00; 02:50-03:40

Assessment:

Mid: 18

Final: 30

Sessional: 12