UNIVERSITY OF SARGODHA

COURSE OUTLINE                                                                                                SPRING 2020

BS-II (Reg)

Course Title: Contemporary World Media

Course Code: MCOM 110

Credit Hours: 03

Instructor: UME HABIBA

Email: [email protected]

DESCRIPTION

This course offers an exploration of the structures, systems, effects, conventions and genres of contemporary media with an emphasis on improving media literacy to foster critical and educated consumption of media. This course will provide an insight into contemporary mass media and the organizational structures and how the developed world maintains its media hegemony over developing countries through their modes of communication e.g. wire services, TV channels, radio, satellites, newspapers, and magazines.

READINGS

Daya Kishan Thussu                                      International Communication

Dominick                                                        The Dynamics of Mass Communication in Transition                                                               

John Vivian                                                      Media of Mass Communication     

Learning Outcomes

• To understand the Media Evaluation
• To understand the Contemporary Mass Media
• To understand the organizational structure, system, and effects of contemporary media
• To understand the media hegemony of the developed world

                                                          CONTENTS

• Introduction to Contemporary Media
• Evaluation of Mass Communication
• Contemporary Media and types
• Function of Media
• Information Society and Characteristics
• Globalization, Causes, and Effects
• Mass Media and Influences
• Political economy of Mass Media
• Satellites
• Major Media Organizations of the World & Globalization 
• Media Conglomerates, Mega-Mergers, Concentration of Ownership  
• Contemporary Social Issues  
• Hegemony
• Media Environments & Popular Culture and Consumerism
• Digital Divide
• ICTs and Development - Trends in E-strategies & Digital Media 

                                                              COURSE SCHEDULE

PRE-REQUISITE

Students should have basic knowledge of media evaluation and the contemporary world media and hegemony of the developed world.

ASSESSMENT CRITERIA

Sectional:        20 marks

                        (Attendance+ Presentation+Assignments)

Mid:                30 marks

Final exam:      50 marks

IMPORTANT DATES

• Start Date:  02-03-2020
• End Date:  18-06-2020

RULES AND REGULATIONS

Following are the rules and regulations that students have to abide by:

• 80% of class attendance is compulsory to sit in the final exam.
• Class timing should be strictly followed.
• Assignments and presentations must be covered in the given time.
• Originality of work would be ensured in case of assignments.

Time Table

Monday 11:00 am  - 12.30 pm

Tuesday 11:00 am - 12.30 pm