COURSE DESCRIPTION

Business Communication trains students on how to communicate in a professional context. Students will learn how to deliver coherent presentations, compose formal documents and engage in directed discussions. The course welcomes students from all academic backgrounds who wish to burnish their skills in writing and speaking. The assignments encourage attention to detail, research and iteration.

Students would be able to apply analytical thinking and problem solving skills once they are active listener through a 2-way communication.During the course, students would be required to use information technology to prepare well not only for the individual lectures but also for their assignments and presentations.Course is designed in such a way that students would be able to work in teams and would be required to interact with the organizations to get the exposure of the diverse and multicultural environments.

COURSE OBJECTIVES

• Realize the modes of communication that are common in the professional world and the contexts in which they arise
• Develop writing and discussion styles that are distinctive yet encompass the rudiments of precision, brevity, formality and courtesy
• Become comfortable working on assignments that involve planning, market research, teamwork and multiple iterations
• Become comfortable critiquing the work of self and others as part of a process of incremental improvement

LEARNING OUTCOMES

• Students will realize the relative significance of content, language and formatting in deliverables
• Students will have a grasp of jargon and concepts that are commonly used in communicating in the professional world
• Students will feel more comfortable marketing both themselves and their ideas in the professional world

READINGS:

Recommended Textbooks

1. Stuart Sillar (1988) Success in Communication, Jhon Murray Publishers

Additional Readings

1. Murphy & Hildebrant (1991) Effective Business Communication, 6th Edition, McGraw-Hill
2. Raymond V. Lesikar (1996) Business Communication, Richard D. Irwin, Inc.
3. Bovee & Thill (1995) Business Communication Today, 4th Edition, McGraw-Hill
4. Shirley Taylor (1994) Communication for Business-A Practical Approach 2nd Edition, Pitman Publishing
5. Instructors notes handed out in class

PRESENTATIONS

Presentations are expected to be properly prepared by the students. Appearance (dressing), speaking skills (Vocabulary), active participation, use of graphical and visual instruments and programs for presentations will reflect its quality.

ASSESSMENT CRITERIA

• Mid Term             : 30
• Presentation      : 10
• Participation       : 10
• Final Term          : 50

RULES AND REGULATIONS

• 80% class attendance should be met for every student, otherwise the student will not be allowed to sit in the examination.
• Class participation carries 10 marks and it is a priority for every student, as it would reflect his grades at the end of the semester.
• Demonstrated leadership assessment is more effective than a general "class participation" grade. As you perform specific tasks, you show the instructor and the class that you are thinking like a professional and improving your understanding of the discipline.
• Quizzes taken in class will be non-credit but it will show your participation and willingness to prevail in the class and for that reason it may have an impact on your grades.
• Students are strictly advised to follow the dress code that has been described by department. Only formal dress should be worn, no-one is allowed to wear jeans, t-shirts, joggers, sandals, etc.
• Students are to provide a proper leave application for every absence in the class, describing the reason for his absence.