Course Title: Media Librarianship

Course Code: LIS-424                                                                                   FALL 2020 

Class: BS,IM 7th  (R+SS)

Instructor: SIDRA MUSHTAQ                                                                       Credit Hours: 03

 Introduction to Course:

Media companies, producing vast quantities of content in an increasing variety of formats, need people both to help them fill up column inches, pages or hours, and to organize this content afterwards so that it can be found again. The profession offering the best skills to meet that need is librarianship and information services. Librarians are the specialists in connecting people who work in media companies with the items they need to do their jobs and putting it where they can find it again.  

This course has been designed for graduate program of Information Management to make the students aware with major areas of media libraries building a collection that involves a studied approach to the selection, maintenance, development, and evaluation of the media library’s materials.

 Objectives of the course:

  • To investigate concepts and historical background of media libraries/archive centers.
  • Learn about different types and formats of media libraries
  • Know about virtual media libraries and management of intranets
  • Learn about cataloging practices of A/V materials
  • Legal issues facing information managers regarding media libraries  


Students will be able to understand the concepts of Media Librarianship in 21st century era. Students will be able to analyze the techniques and strategies of maintenance and evaluation of collections in media centers. They will know the characteristics, licensing and copy right in picture libraries, television, microforms and periodical libraries, and legal issues as well as professional hindrances facing media archivists.

Books to be used:

Feather, J. & Sturges, P. (Ed.) (2004). International encyclopedia of information and library science. (2nded). New York: Routledge.

Mass media and new horizons : impact of TV and video on urban milieu / Harshad R. Trivedi ; foreword by R.S. Trivedi. New Delhi : Concept Pub. Co., 1991.

Schopflin,. Katharine. (2008). A hand book for media Librarians. London : Facet publishing.

John,. W. Ellison. (1985). Media librarianship. New York : Neal-Schuman Publishers.

Teague, S. John. (1985). Microform, video and electronic media librarianship. London:  Butterworths & Co. Publishers.

Joie,. Taylor. (2006). Information literacy and the school library media center. Westport, Conn. : Libraries Unlimited.

Susan,. W. (2003). Digital images and art libraries in the twenty-first century. Binghamton, N.Y. : Haworth Information Press.

  • Contents

Overview about the course; Basic Concepts, history

Characteristics of media librarianship

Types of Media libraries

Media librarianship as a profession

Professional Associations

Standards for media centers

Multimedia libraries general perspectives

IFLA guidelines about audio/video material in media centers

Microforms in library


Qualities of a pictures librarian

Catalogues in media libraries

Data services of media centers

Copying & licensing issues

Archival potential of non-book material

Course Schedule


Topics and Readings



Overview about the course; Basic Concepts, history


Characteristics of media librarianship


Types of Media libraries


Media librarianship as a profession


Professional Associations


Standards for media centers


Multimedia libraries general perspectives


IFLA guideliines about A/V in media centers


Microforms in library




Qualities of a pictures librarian


Catalogues and INFAX in television programs


Data services of media centers


Copying & licensing issues


Archival potential of non-book material


Managing Online subscriptions

Research Projects: 

Students will be assigned topics in the class from the contents and will present their topics before the class.

Evaluation/ Assessment criteria:

Sessional:  20 Marks

Class Attendance: 5 Marks

Presentation/Assignment: 12 Marks

Class Participation/ Discussions:  3 Marks

Mid Term: 30 Marks

Final exam: 50 Marks

Class Timings:

Regular Class:

Wednesday: 11:00 am to 12:30 pm

Friday: 09:30 am to 11:00 am

Self Support class:

Wednesday: 01:00 pm to 02:30 pm

Thursday: 02:30 pm to 04:00 pm

Important Dates:

Start date: 12/10/2020                       End Date: 12/02/2021

Assignments: week 06


80% class attendance is necessary to enter in exams.

Students are highly encouraged to participate in class discussions, but, whenever practicing it, they would have to raise their hands and talk at their turn.

Students have right to contact teacher for any assistance in their studies either through email or personal meeting during prescribed consulting office hours.

Course Material