E-Commerce Application Development

Introduction:

This course will help students to learn the basics of Ecommerce. It will cover all the ground basic knowledge of different aspects related to Ecommerce, the need of Ecommerce, how it is different from traditional commerce. Students will be taught from the very basics of Ecommerce business models to the detailed study of each entity involved at every step of Ecommerce business framework. Along-with the course, students will learn the strategies adopted by real worldfamous Ecommerce websites and this will give them real insights and necessary knowledge in development of their own Ecommerce business.

Course Code: IT-4746

Credit hours: 3+0

Prerequisite: CMP-3110 Software Engineering

Textbooks:

1. Electronic commerce by Gary Schneider
2. PHP 5 E-commerce Development by Michael Peacock
3. E-business and E-commerce by Henrik Stormer

Course Contents:

Introduction to E-commerce, History, Business models in Ecommerce
Advantages of online Ecommerce, limitations in ecommerce, Services provided by Ecommerce software, Traditional commerce vs Electronic commerce
Internet and web technologies used in Online business; Various web architectures that are used. Web-page organization.
Web hosting & basic functionalities provided by Ecommerce, Learning different web-servers, server architectures
Data warehousing in business, Data-mining techniques, Applications of data-mining in online business
Selling products on web, revenue models for online business, web presence strategy development
Designing Ecommerce platform architecture, building models
Online Product marketing, various strategies used in Ecommerce, Display Advertisements.
Usability testing, evaluation of website, guidelines for customer-centric website
Online marketing strategies for Ecommerce websites, Products and Customer based marketing strategies
Market segmentation for advertisement, Customer Relationship Management.
Basic functionalities of E-business, Online Business evaluation, E-commerce working with other software
Online auctions in Ecommerce, Auction related services, Mobile commerce
Legal / Policy issues in Ecommerce, governing laws in online businesses
Payment methods in Ecommerce, Digital cash, advantages and disadvantages. Security issues.