Course Title Export Marketing

Course Code  BMKT-502

Instructor Name Babar Hameed

Program MBA 6th  (Reg , Self Support, Ex-PPP)

Export Marketing is an elective course and taught to the students who choose marketing as their specialization. Export marketing means exporting goods to other countries of the world. It involves lengthy procedure and formalities. In export marketing, goods are sent abroad as per the procedures framed by the exporting country as well as by the importing country. Export marketing is more complicated to domestic marketing due to international restrictions, global competition, lengthy procedures and formalities and so on. Moreover, when a business crossed the borders of a nation, it becomes infinitely more complex. Along with this, export marketing offers ample opportunities for earning huge profits and valuable foreign exchange.

Learning Outcomes:

Upon successful completion of this course, the student will be able to:
1. Articulate the importance of international trade to organizations.
2. Identify current trends in the international marketing environment.
3. Determine the impact of cultural differences on the practice of marketing in the international business environment.
4. Analyze complex international marketing situations and propose applications of standard marketing concepts to foreign markets.
5. Identify potential business opportunities in international markets.
6. Develop effective marketing strategies for international markets.